Working Chance

How to educate employers, to change their hiring practices and help them create social value.

THE BRIEF

Working Chance is a the UK’s only recruitment consultancy for women leaving the criminal justice and care systems. Their old site wasn’t being utilised by the staff and clients, and they wanted to have a new site that they would feel proud to share with stakeholders, businesses and candidates. The brand and site had to be both functional as a recruitment website, that a large corporation would feel comfortable with using, as well as portray be creative and engaging to new candidates who may feel worried about entering back into work. Read further to follow the journey.

Affinity mapping

Before getting into any design, we would have an affinity mapping workshop with the client. This is mainly to help the client focus on who the main users are, and where to focus the main functionalities. This is especially useful to do with clients who have smaller budgets.