Jason Jackson is an award winning personal trainer who pays particular attention to all details when it comes to fitness and nutrition. Together we worked on ensuring his brand was followed through on his website and online. I created a really paired back style that mostly consisted of black and white, as we wanted photography to play a large part in telling the story. I ensured that we could use elements from the UI design for social media. I personally like an Instagram page to be a gallery of someones photos, so the images should work together when posting, and text used on top of images should always be consistent. Working closely with my developer Aby, we helped Jason understand how to post images and copy on his website that would help boost his SEO rating.